Why Customer Journey is Crucial in CX Strategy

Why Customer Journey is Crucial in CX Strategy

Introduction Customer experience (CX) has emerged as a critical differentiator in today’s competitive marketplace, encompassing every interaction a customer has with a brand, from initial awareness through post-purchase support. As organizations seek to enhance...
What is the Impact of Customer Experience on Business Growth?

What is the Impact of Customer Experience on Business Growth?

Customer experience (CX) refers to the comprehensive perception customers develop during their interactions with a business throughout their entire journey. This includes every touchpoint, from initial engagement to post-purchase support, and has emerged as a critical...